Tennessee Titans rookie quarterback Will Levis has landed himself a lifetime deal ahead of his first season in the NFL, inking a contract that will see him receive as much mayo as he wants to caffeinate.
The former Penn State and Kentucky star got everyone talking last summer after he appeared in a video mixing mayo into his coffee. His odd habit has now landed him a partnership with Hellmann’s Mayonnaise, according to FrontOfficeSports, making him the first athlete to sign with the brand’s parent company, Unilever.
Will acquired his taste for mayonnaised coffee when he went out for breakfast with his girlfriend and was given a cup of the brew without access to cream or sugar. There was a bottle of mayo on the table, however, so his GF jokingly suggested he use it instead.
That’s exactly what he did, leading to a viral video that has earned him no end of questioning. He seems to enjoy talking about it too.
“That video went viral, and I raised some eyebrows from that,” he told USA TODAY Sports about his new deal. “From there, mayonnaise has been irreplaceable with me and my brand. Must have caught the eye of the people over at Hellmann’s and it’s turned into this which is pretty cool.”
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The QB is also said to have a deathly fear of milk and can’t even be in the same room with the liquid. It’s safe to assume he won’t be getting a lifetime deal from Dannon or Dean Foods.
