During their game against the New York Giants, the Dallas Cowboys showed a fresh and lively look as head coach Mike McCarthy debuted a multi-color plaid NFL hat. This was the first time this season that the Cowboys’ sideline featured this accessory, marking a departure from the traditional team gear usually seen on the sidelines. But why did the Dallas Cowboys coaches choose to adopt this unique look against the Giants?
The primary motivation for wearing plaid hats is to support cancer awareness. The design features an overlay of various ribbon colors, each representing different types of cancer. This initiative aligns with the NFL’s ‘Crucial Catch’ campaign, launched in partnership with the American Cancer Society, which promotes the importance of cancer screenings and early detection.
Since its inception in 2009, the campaign has raised over $27 million and positively impacted more than a million individuals in communities across the United States. The NFL encourages teams to participate by wearing specially designed gear during designated games, fostering a culture of awareness around cancer prevention.
The Cowboys’ Crucial Catch Hat And Plaid NFL Hats In The Evolution Of Sideline Fashion
The Cowboys’ Crucial Catch hat, which costs $38.99, is available on the NFL Shop website. The league ensures that it does not profit from these apparel sales; the NFL Foundation awards all proceeds to the American Cancer Society.
The tradition of coaches donning specific apparel on the sidelines has evolved significantly over the years. Historically, people knew figures like Tom Landry of the Dallas Cowboys for their formal attire, including suits and Fedora hats.
However, the NFL now mandates that coaches select their sideline wardrobe from a range provided by the league’s official apparel manufacturer, currently Nike.
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The game against the New York Giants was particularly significant for the Dallas Cowboys, who secured a 20-15 victory, improving their season record to 2-2. The defense, led by coordinator Mike Zimmer—who was also wearing a plaid hat—was instrumental in this win, limiting the Giants to just 26 rushing yards and a mere 1.1 yards per rush attempt.
