Usher’s brand has grown exponentially on the back of his Super Bowl performance, and he’s now set to rake in millions.
While the “U Got It Bad” artist put on a remarkable show featuring several high-profile collaborators, the NFL didn’t pay him a single penny. The league typically takes care of production costs but entertainers do not get compensated as part of the deal.
Still, the exposure makes it worth it as album sales usually take off right after. It’s why singers are always keen on landing the honor of entertaining the crowd during the Halftime Show.
According to Apex Marketing Group, per Front Office Sports, Usher made the equivalent of $52,479,822 in exposure for his performance, plus his pregame interview with CBS. The aforementioned firm was the one that revealed Taylor Swift had generated $331.5 million for the NFL during the 2023 season.
They calculated Usher’s exposure earnings based on his reach across various platforms.
The 45-year-old announced new tour dates on Monday morning, having released a new album on Friday, his first since 2018.
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According to sports business expert Joe Pompliano, his Spotify streams are up 550 percent while concert ticket prices have gone up 40 percent.
Add all of that to getting to hold Alicia Keys from the back and you have one very happy guy.
