The NFL’s Sunday Ticket broadcast is likely headed away from Directv and to a streaming service in 2023, and it appears two companies are viewed as the front-runners to land the contract.
Apple and Amazon are leading the way in the race to win the Sunday Ticket package, according to John Ourand of Sports Business Journal. Disney is also still involved in the biding, but Ourand reports that Disney’s potential outlay on Sunday Ticket is “well below the amount Apple and Amazon have discussed.”
Ourand’s sources peg the value of Sunday Ticket at over $2 billion per year, which is a nice increase on the $1.5 billion DirecTV is currently paying.
Before you can celebrate, DirecTV might not be out of the Sunday Ticket game altogether as the report notes that the company is “negotiating to wind up with a commercial license,” meaning they could still sell the service to sports bars.
One interesting note in the report is about pricing. Don’t expect cheaper Sunday Ticket with the new partner.
“CBS and Fox have clauses in their NFL contracts mandating that Sunday Ticket can only be offered at a premium price, meaning that it likely will carry a similar price tag with a new partner as it does with DirecTV.”
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We shall see what happens in the coming months.
