Tubi upset a lot of people with their prank during the Super Bowl.
The streaming service dropped a 15-second ad on Sunday entitled “Interface Interruption,” that fooled viewers into thinking they had changed the channel by sitting on their remote.
The commercial began with Fox Sports announcers Kevin Burkhardt and Greg Olsen speaking, and then suddenly, it looked like someone was flipping through Tubi’s viewing library on the TV app for something to watch.
You can only imagine how many people looked around to find their remote, only to realize it was a commercial.
“Tubi should be sued for this,” said an angry fan.
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A viewer chimed in: “I almost threw out my tv during that Tubi commercial. I thought I was hacked.”
The “Morning Brew” Twitter account joked that “Tubi really paid 7 mil to make us all think we sat on the remote…”
Another fan said: “Half the country just yelled ‘who the f – – k has the remote’ at that Super Bowl commercial @Tubi.”
Mischief’s co-founder Greg Hahn said in a statement that Tubi’s team “came to us with a unique brief for the streaming sector: Reveal Tubi to the world, personality-first. Not title-first.”
“These spots reveal a personality we’ve had fun creating over the past few months: quirky, playful, and a bit unexpected. Tubi is poised to be the troublemaker of the streaming world,” Hahn explained.
Luckily, everybody was able to watch the thrilling game between the Eagles and Chiefs that came down to the final seconds.
