It’s been a rough year for Tom Brady on the business side.
Earlier this year, Brady’s investment in FTX cost him a lot of money when the cryptocurrency exchange company filed for bankruptcy in November. Per Erin Griffith and David Yaffe-Bellany of the New York Times, Brady’s endorsement agreement paid him $30 million that “consisted almost entirely” of stock in the company.
That was a big hit, but the hits have not stopped coming.
A new report says he and his trainer and business partner Alex Guerrero have reportedly gone their separate ways, with Brady also seemingly distancing himself from the TB12 brand.
Former NESN host Dale Arnold claimed he heard that Brady and Guerrero “are no longer in business together” and that “TB12 seems to be closing all facilities.”
“Word I’m hearing is that Tom Brady and Alex Guerrero are no longer in business together. TB12 seems to be closing all facilities and there may be a new business model for Brady,” Arnold wrote on his X account Tuesday.
Click on ‘Follow Us’ and get notified of the most viral NFL stories via Google! Follow Us
TB12 is run by Brady and Guerrero, and together, they have opened stores in cities such as Boston, Foxborough, Tampa, Los Angeles, and New York City.
Guerrero didn’t deny the report as he told the Boston Globe’s Ben Volin: “Tom and I are still in business together.”
The both of them were just together courtside with Raiders owner Mark Davis for the Aces’ win over the Liberty in Game 1 of the WNBA Finals on Sunday night in Las Vegas.
However, Volin noted: “There does appear to be something going on with the TB12 business.”
WEEI in Boston confirmed Arnold’s report, stating that Brady and Guerrero will split as business partners since the “business side of TB12 was not working in Brady’s favor, and he sold off most of his share of the company close to a year ago.”
“TB12 was losing tons of money,” the source told WEEI.
WEEI’s Mike Kadlick later added that TB12 will now be rebranded into TBRx, which will be led by Guerrero. The TB12 location at Patriot Place in Foxborough is set to close Oct. 20, per the tweet.
A statement was released in September that announced that Guerrero was establishing TBRx.
The release stated: “TBRx is set to revolutionize the approach to pain management with its Total Body Recovery methodology.”
“The company’s cutting-edge and evidence-based approach combines hands-on manual therapy with functional movement exercises to swiftly promote healing and eliminate pain.”
Guerrero also said: “TBRx represents the culmination of years of dedicated research and experience in the field of body recovery.
“Our aim is to empower individuals to lead pain-free lives and unlock their full potential through our tried-and-true methodology.”
Brady and Guerrero had worked together since 2008 after the quarterback was helped recover from an ACL injury. His clientele has also included the likes of Wes Welker, LaDainian Tomlinson, and Julian Edelman.
Guerrero is also the godfather to Brady and ex-wife Gisele Bundchen’s son Benjamin.
