Tom Brady’s clothing brand, Brady, announced Thursday it has signed an NIL deal with Jackson State quarterback Shedeur Sanders. If you cannot tell by the last name, he is the son of Pro Football Hall of Famer and his coach Deion Sanders. This is the first time Brady has signed an individual athlete.
“Shedeur Sanders is the perfect ambassador for Brady,” the Buccaneers quarterback said in a release. “He embodies everything we look for in a Brady athlete and his character and values align perfectly with our brand. Not only is he an exceptional football player and quarterback but he is one of the most influential players of his generation, and we’re thrilled that he’s officially joining the Brady family.”
“I’m so excited to work with the Brady team,” Sanders said in the release. “Tom has been a longtime mentor to me, both on and off the field and I’ve been a fan of his apparel brand since its inception, so this partnership feels like a natural next step. I couldn’t be more grateful and excited to join the list of world-class athletes that represent the brand.”
Sanders made headlines when he decided to decommit from Florida Atlantic University and instead attend Jackson State, a HBCU, to play for his father.
The sophomore quarterback so far in 2022 has thrown for multiple touchdowns each game and leading his team to a 5-0 start.
