Tom Brady is making a huge business move.
The future hall-of-fame player has agreed to merge his TB12 nutrition brand with athletics company Nobull, according to Jessica Golden of CNBC.
This merger, according to the statement, is the next step in Bodyarmor founder Mike Repole’s plan to turn Nobull into a complete wellness company.
With this merger, Nobull confirmed Brady is now the company’s No. 2 shareholder, behind Repole.
Repole told Golden the groundwork was laid almost two years ago when he and Brady first began talking and discovered “we get to the same place and we have the same core values.”
“What drew me to Nobull was the mentality of the brand, but I had a vision for the company that was much bigger than sneakers and apparel,” Repole said in a statement. “Nobull will change the game in training and nutrition and Tom is the perfect partner to start this journey with as we support those determined to reach their mental, physical, and nutritional goals.”
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Repole and Brady will help shape the vision and strategy for Nobull, according to the statement.
“Mike and I have known each other for several years and we share an intense drive to be better every day,” Brady said in a statement. “The decision to partner with Mike and Nobull was a no-brainer. Throughout my playing career, I surrounded myself with the best teammates in the game and I feel fortunate to be joining another incredible team that’s focused on inspiring the next generation of athletes and people who want to be better versions of themselves every day.”
Brady first launched TB12 Sports in 2016, offering both apparel and training supplements. His own clothing line followed in 2022.
The former Patriots and Buccaneers legend has been vocal about wanting to own a portion of an NFL club. Brady is still hoping to earn some parts of the Raiders in the near future.
There have been reports for months about a deal between Brady and Las Vegas owner Mark Davis, however, nothing has been finalized yet.
The Washington Post reported last year that a deal was being stalled due to an alleged discount price that Brady was going to be receiving from Mark Davis. According to the report, a new deal may have to be structured in order for other owners to get on board.
