In 2023, Bud Light had one of the worst years as it faced a massive boycott and lost its spot as the top-selling beer brand.
The beer brand has been reeling since it made a marketing deal with transgender influencer Dylan Mulvaney.
Nearly two years after Bud faced boycotts over its brief marketing collaboration with the transgender social media personality, they are attempting to make amends and come back into the spotlight.
In its latest attempt to win back its customers, the company has released a new star-studded commercial for this year’s Super Bowl. Emphasizing masculinity, it is now targeting male consumers.
The commercial, titled “Big Men on Cul-de-Sac,” features Hall of Fame quarterback Peyton Manning, rapper Post Malone, and comedian Shane Gillis.
The ad begins with the trio drinking the beers during a cul-de-sac, a block party in a suburban neighborhood.
Just In: Bud Light has released another HILARIOUS Super Bowl commercial with Post Malone, Shane Gillis, and Peyton Manning.
— Dov Kleiman (@NFL_DovKleiman) January 31, 2025
😂😂😂pic.twitter.com/3doeZ8ZY5r
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Unfortunately for the beer company, fans are still calling for a boycott of them.
One fan said: “Nope. The only use for Bud Light is as a synonym for the word “boycott.”
Nope. The only use for Bud Light is as a synonym for the word "boycott."
— simplyabk 🇺🇸🇮🇱🎗 (@simplyabk) February 2, 2025
“Boycott Bud Light,” another person stated.
Boycott Bud Light pic.twitter.com/pkD0hd11xy
— 🇺🇸 Army of the Awakened 🇺🇸 (@armyoftheawaken) February 1, 2025
“Unfortunately for Bud Light, the boycott is a lifetime boycott. That’s the only way these companies will learn,” a third fan added.
Unfortunately for Bud Light, the boycott is a lifetime boycott. That's the only way these companies will learn.
— Rob King (@RobKing1968) February 1, 2025
“Bud can’t really be forgiven for its woke shine. No amount of humor cures that transgression. Boycott continues,” a fourth person commented.
Bud Light can't really be forgiven for its woke shine. No amount of humor cures that transgression. Boycott continues.
— [email protected] (@multiconco28270) February 1, 2025
“Too little, too late. Boycott Bud Light,” one final X user said.
Too little, too late.
— SMS (@smschmidt1) February 1, 2025
Boycott Bud Light.
Bud Light Has A Lot of Work To Do To Win Back Customers
Peyton Manning, Post Malone, and Shane Gillis are trying their best to help the major beer company recover from years of scrutiny.
Bud Light’s decision to highlight masculinity in its Super Bowl ad this year differs from when they had a marketing deal with transgender influencer Dylan Mulvaney.
They are off to a good start, but it may take many more years before the public puts them back in their good graces.
Also read: Game Of Thrones & Bud Light Paired For The Best Commercial of The Super Bowl (VIDEO)
