The National Football League is making sure Taylor Swift and her fan base are thoroughly happy over their latest decision.
According to NFL insider Jordan Schultz, the NFL is planning on giving away 1989 Sunday Ticket-themed friendship bracelets to Chiefs fans who go to MetLife Stadium “in honor of Travis Kelce and Taylor Swift.”
“Sources: The NFL will give away 1989 Sunday Ticket-themed friendship bracelets to #Chiefs’ fans at MetLife Stadium, in “honor of Travis Kelce and Taylor Swift.” I’m told the plan is for her to watch from Kelce’s suite for the #Jets’ game,” Schultz wrote.
The NFL is really leaning into Travis Kelce’s budding romance with pop sensation Taylor Swift.
That is a decision that not everybody likes.
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The league has already released a promo video for “Sunday Night Football” featuring Swift’s “Welcome to New York” song ahead of the tilt between the New York Jets and Kansas City Chiefs.
With news that Swift will attend a second consecutive game to see Kelce play, they seem to be kicking things up a notch.
The so-called “Taylor Swift Effect” is not just boosting Travis Kelce and the Kansas City Chiefs, but it is affecting tickets to the team’s upcoming game against the Jets at Met Life Stadium on Oct 1.
StubHub saw a 175% jump in Chiefs-Jets ticket sales three days after Swift’s appearance at the Sept. 24 Chiefs game. The Chiefs-Jets game is also the second highest-selling game for the weekend, behind the Patriots-Cowboys game.
We know this is the Swift effect because nobody would pay to see the Chiefs blow out the Jets and watch Zach Wilson play badly at QB for three hours.
