The National Football League is not really not helping their case when it comes to favoritism toward Taylor Swift which further leads to speculation that they might favor the Chiefs to win.
The pop star’s appearances at games have led to a bump in NFL ratings. And that’s just the beginning of the Swift effect. The pop star, who is rumored to be dating Kansas City Chiefs tight end Travis Kelce, has been making waves after attending multiple games.
According to Andrew Marchand of the New York Post, the NFL has even asked its networks to run free promos for Swift’s movie coming out, “Taylor Swift: The Eras Tour.”
Anybody watching football saw the many commercials that were run this past Sunday and Monday.
Sunday night’s matchup between the Kansas City Chiefs and New York Jets, which Swift attended, drew 27 million viewers which made it the most-watched Sunday TV show since the last Super Bowl. It is no secret Swift is bringing her fan base with her when she shows up to games. This is especially true for women as teen girls in particular spiked 53% from the season-to-date average of the first three weeks of “Sunday Night Football.” The audience among women ages 18-24 was up 24%, while viewership for women over the age of 35 increased 34%.
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The Chiefs-Vikings game this weekend will air on CBS, but we are not sure if the pop star will be at US Bank Stadium. If she shows up, just know the League will be ready.
