Who said Taylor Swift showing up at an NFL game doesn’t matter? The ratings state differently.
Swift attended the Kansas City Chiefs’ 41-10 blowout of the Chicago Bears Sunday, sitting in a suite with the family of Kansas City tight end Travis Kelce, whom she’s rumored to be dating.
Travis Kelce jersey sales weren’t the only thing benefiting from Swift’s appearance. FOX Sports announced on Tuesday that Sunday’s Chiefs-Bears game drew the highest rating of the week for any network with 24.3 million viewers tuning in.
The music superstar’s presence alone couldn’t produce a good game as Kansas City led 34-0 at halftime. FOX’s national “Game of the Week” also ranked first among females aged 12-17, 18-34, 18-49, and 2+.
The Taylor Swift effect is real.
After the game, Kelce did not speak to the media but was spotted leaving the stadium with Swift before the two drove away in a convertible.
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The dinner Kelce and Swift reportedly had came after months of courting by Kelce who tried to give her a friendship bracelet at her concert back in July but was unable to. On “The Pat McAfee Show” last week, he revealed he had put the invitation out there.
“I threw the ball in her court and told her, ‘I’ve seen you rock the stage in Arrowhead. You might have to come see me rock the stage in Arrowhead and see which one’s a little more lit,'” Kelce said.
It’s the love story that is all the rage around the NFL and is certainly helping even more in the ratings.
