Super Bowl commercials aren’t just ads- they’re part of the show. With Super Bowl LIX kicking off on February 9, 2025, at the Caesars Superdome in New Orleans, all eyes aren’t just on the game and the iconic commercials. Ever wondered what it takes for brands to get one of those ad spots?
Let’s know more about the enormous costs and why advertisers are willing to pay millions for just 30 seconds of fame.
How Much Does A Super Bowl Commercial Cost In 2025?
Fox, the official broadcaster of Super Bowl LIX, has sold out all available commercial slots as of November 5, 2024. The price for a 30-second ad? Over $7 million. This price point mirrors the rates of the past two years, where advertisers paid between $6.5 million and $7 million per 30 seconds during Super Bowl LVIII in 2024 and Super Bowl LVII in 2023.
The consistency in pricing reflects the enduring appeal of SB ads. These slots offer brands a golden opportunity to connect with an enormous audience, and demand remains as strong as ever.
🚨 Super Bowl 2025 Commercials 🚨
— NFL Playoffs 2025 (@nflplayoff2025) January 20, 2025
Get ready for the most exciting ads of the year! From hilarious teasers to epic movie trailers, here’s what to watch this Super Bowl 🏈🎥
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Why Do Brands Pay The Big Bucks?
The Super Bowl isn’t just a game- it’s the most-watched program in U.S. television history. SB LVIII in 2024 drew a record-breaking 123.7 million viewers across television and streaming platforms. That’s unparalleled exposure for advertisers, who see the game as a chance to maximize their visibility and engage a diverse audience.
A Look At The Numbers
Super Bowl ad costs have skyrocketed over the years. In 1967, a 30-second spot cost just $37,500. Fast forward to 2023, and the price tag reached $7 million. This upward trend underscores how brands value the SB as an advertising event like no other.
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Trends Driving Super Bowl Advertising Costs
The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. These staggering numbers make it easy to understand why advertisers are eager to pay a premium for a slice of this attention.
SB commercials aren’t just ads; they’re moments people talk about for weeks. This unique blend of entertainment and marketing is why prices continue to climb.
Also Read: Which Are The Best NFL Super Bowl Commercials Of All Time?
Strategic Choices By Advertisers
While many brands consider SB ads a must-have, others are rethinking their approach. For instance, State Farm opted out of the 2025 Super Bowl to redirect funds toward helping customers affected by the Los Angeles wildfires. This decision highlights how external events can influence even the biggest marketing decisions.
#ad We took this job very seriously and this was a tough choice. Now you get to choose the next Doritos Crash the Super Bowl Commercial. Vote for your favorite at https://t.co/zEeXy820QJ! #DoritosCrash pic.twitter.com/08ntFWmk0i
— Patrick Mahomes II (@PatrickMahomes) January 14, 2025
The Value Proposition For Advertisers
Investing in an SB commercial isn’t just about the millions watching live. It’s about the buzz these ads generate before, during, and after the game. Social media amplifies the reach, with many viewers sharing and discussing commercials long after the final whistle.
Despite the high costs, the potential return on investment is immense. Advertisers gain not only immediate visibility but also a lasting impact on brand perception and awareness.
Looking Ahead To Super Bowl LIX
As brands finalize their creative campaigns for SB LIX, one thing is clear: the value of these 30-second spots remains unmatched. With over $7 million on the line, advertisers are betting big on the game’s ability to captivate an audience like no other event can.
Super Bowl commercials are more than just marketing; they’re part of the game’s legacy. Whether you’re tuning in for the touchdowns or the ads, SB LIX promises to deliver unforgettable moments on and off the field.
