A Heinz ketchup bottle has made a comeback at Acrisure Stadium.
Earlier this week, work crews were spotted installing the 35-long, fiberglass bottle on the exterior of the North Shore stadium. The return of the bottle will be displayed at the Heinz Gate, also known as Gate C at the venue.
The giant bottles were originally removed in July, not long after the stadium announced that Acrisure would replace Kraft Heinz as the naming rights holder. Acrisure got the naming rights of the stadium last year after Heinz owned them since the stadium opened in 2001.
“As part of Heinz’s continued partnership with the Pittsburgh Steelers, and our evolved presence within the confines of the stadium, we’re thrilled to unveil an Instagram-worthy, experiential photo opportunity with one of the iconic Heinz Field ketchup bottles,” according to a Kraft Heinz spokesperson. “… This is just one of many ways Heinz continues to support the Pittsburgh community and the Steelers stadium experience.”
The Steelers reached a new marketing deal with Heinz so the stadium brought back one of the two large bottles that had previously been on display.
Acrisure is believed to pay over $10 million a year for the stadium naming rights – the deal runs for 15 years. Heinz previously paid $2.85 per year.
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Last year, the team finished with a 9-8 record, and although they missed the playoffs, the team avoided handing Mike Tomlin his first losing season as head coach.
Even though the Steelers missed the playoffs, they still completed an impressive turnaround. After a 2-6 record at the bye, the Steelers finished 7-2. The team is hoping their good play can start much earlier during the 2023 season so they can make their way back to the postseason.
Pittsburgh Steelers quarterback Kenny Pickett had an eventful rookie season, to say the least. After being the first-round pick of the Steelers after playing his college ball at Pitt, Pickett came in, worked hard and eventually took over the starting job. The Steelers offense turned to a power run game in the second half to win games but the offense was 26th in scoring and 23rd in yards.
Still, Pickett finished with 2,404 passing yards in 13 games and led the team to two game-winning drives down the stretch and those really showed Pickett had arrived.
