Lamar Jackson and Troy Aikman are involved in a surprising legal dispute and could face each other in court soon.
The Baltimore Ravens quarterback owns several trademarks for his No. 8 and has filed for more. However, the former Dallas Cowboys QB is looking to use “EIGHT” on merchandise, which does not sit well with Jackson.
While both men have rights to the number, Jackson’s lawyer argues that Aikman’s use of it is “likely to cause confusion, or cause mistake, or to deceive” buyers, per ESPN.
Furthermore, Jackson “has expended considerable time, effort, and expense in promoting, advertising, and popularizing the number 8 in connection with his personality and fame” and “is well-known by this number due to his notoriety and fame, along with his promotion of this number in his trademarks and in media coverage.”
Also read: Ravens QB Lamar Jackson Cooked Nick Wright For Snubbing Him From His List Of Top 5 NFL QBs
Lamar Jackson is Well Within His Rights To Trademark His Number
In case you were wondering whether you can trademark a number, you can.
Click on ‘Follow Us’ and get notified of the most viral NFL stories via Google! Follow Us
According to American university law professor and intellectual property expert Christine Farley, you can trademark almost anything.
“Some of the instant reaction is, like, how can you own a number?” Farley told ESPN. “The truth is you can own almost anything you think of as a trademark.
“You can own a smell. You can own a sound. You can own a single color. You can own a single number.”
Lamar Jackson has filed for trademarks on “Era 8 by Lamar Jackson,” “Era 8,” “You 8 yet?” and a “stylized wild dog” logo over a shield with “2018 Era 8 by Lamar Jackson 2018” around the canine.
The Ravens star filed his trademarks before Aikman sought the use of “EIGHT.”
His attorney claims the products from the Hall of Famer’s company are “highly similar in sound, appearance, connotation, and commercial impression” to his client’s trademarks.
Also Read: REPORT: Baltimore Ravens QB Lamar Jackson Has Lost An Astonishing Amount Of Money This Offseason
