Netflix had to pay a pretty penny to land the streaming rights for two NFL Christmas Day games this year, but they’re set to receive plenty of that money back through advertisements.
Though Christmas falls on a Wednesday this year, the league decided to schedule two games for Xmas Day anyway. The two Netflix NFL games will see the Kansas City Chiefs visit the Pittsburgh Steelers and the Baltimore Ravens at the Houston Texans.
It’s a historic first for the streaming giant, who will finally broadcast NFL games live for the first time. Netflix is paying a whopping $150 million to air the Chiefs-Steelers and Ravens-Texans games.
According to a report from Bill Bradley of Adweek, it’ll cost over $5 million for companies to air 30-second commercials during Netflix NFL games:
“According to buyers familiar with negotiations, Netflix sponsorships consist of a minimum of eight 30-second ad units, with each package coming in at more than $5 million. However, the various packages allocate units differently across the pre-game show, during the two games and in the two post-game shows, according to a detailed chart of information from Netflix’s NFL advertising pitch deck, seen by ADWEEK.”
Per Bradley, pre-game advertisements will cost $5.12 million. Halftime and in-feature game ads (for both contests) will cost $5.36 million. Post-game advertisements for Netflix NFL games will skyrocket to $5.6 million.
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The current NFL TV broadcast deal went into effect in the 2022 season. CBS, ESPN/ABC, NBC and FOX all retained their partnerships with the league, but Amazon also joined the party by taking over the “Thursday Night Football” package.
Netflix NFL Games Should Score Excellent Viewership
Netflix remains far-and-away the most popular streaming service in the world. The NFL is America’s most popular professional sports league, so this should be a massive ratings galore for Roger Goodell and company.
There will be competition with the NBA’s slate of Christmas Day games, but don’t forget that the NFL averaged nearly 30 million viewers for their three Xmas games in 2023 (Raiders at Kansas City Chiefs, New York Giants at Philadelphia Eagles and Ravens at San Francisco 49ers).
The Chiefs-Steelers tilt should be a thriller with Patrick Mahomes facing a familiar foe in Russell Wilson, while the Ravens-Texans contest could carry significant playoff implications.
