It’s actually quite shocking that somebody hadn’t trademarked this term already.
Bills Mafia is a phrase that emerged organically as a reference to the fans of the NFL team in Buffalo.
Via Sports Business Journal, the Bills are attempting to secure federal trademark protection for the term and that will allow them to sell a wide range of items that bear the name.
The Buffalo Bills LLC via Jonathan W. Brown their attorney filed the trademark for Bills Mafia on October 19, 2020.
The executive Vice President of PSE (Pegula Sports and Entertainment) made sure to state the Bills plan to work with Del Reid and his crew.
“It doesn’t change what they do at all… we’ve told Del we want him to be a part of this. He’s integral to how this gets developed,” Raccuia told The Buffalo News.