The NFL could be facing a P.R. disaster as there’s a chance that some “unflattering” secrets could surface as part of a class action lawsuit.
The league has agreed to a lucrative deal with Google that will see YouTube provide fans with the NFL Sunday Ticket service following the expiration of its partnership with DirecTV. But that has resulted in legal action, with a certain understood to be keen on information on which other platforms bid for the service.
According to Mike Florio of ProFootballTalk, this could result in some very bad press for the league as it could face some backlash if fans were to find out that they could have gotten Sunday Ticket for a lower fee without the NFL losing money.
“A potential P.R. disaster is looming for the league, if/when fans realize the lengths to which the ‘football is family’ crowd has gone to make it unreasonably more expensive for families across the country to watch only the out-of-market games they want to see,” Florio said.
“If, for example, the NFL could have gotten the same money from Apple for Sunday Ticket and consumers could have gotten the games for less, that’s about as bad of a look as the NFL could have to some of its most rabid and loyal customers.”
Sure, this is all conjecture at this point, yet it’s still not something the NFL wants to become public knowledge.
Fans are already displeased with the price tiers for the repackaged service, especially given the fact that there are no single-team deals. Finding out that the league is looking to make them spend more money simply because they wanted YouTube to get the deal will not go down well.
Last month, Reuters reported that the league had redacted the names of the other bidders in submitted work, something the plaintiffs were very much against.
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“The production is shockingly meager in light of the complex nature of negotiations that must have taken place with multiple potential purchasers about a multi-billion-dollar contract,” attorneys for Reuters were quoted as saying.
