It looks like the National Football League will be back in Germany next season and we may have found out which team would be the headliner.
Germany hosted its first NFL regular-season game for the first time when the Tampa Bay Bucs took on the Seattle Seahawks. It certainly wasn’t the last game as NFL commissioner Roger Goodell told a fan forum in Germany Saturday that the league will stage “at least” four games in Germany through 2025.
A billboard was spotted in Germany showing the Chiefs as the next possible team to show up there in 2023.
“We’ve been very, very aggressive,” said Chiefs president Mark Donovan. “We’re very excited about what we’ve been doing in Germany. We’ve shown great progress so far in growing our brand.”
As part of the NFL’s International Home Marketing Area (IHMA) plan, the Chiefs are one of four teams to have marketing, fan engagement and commercialization access in Germany. It would make sense that they would be next up to host a game.
Donovan said the Chiefs had become the fifth-largest NFL brand in that country.
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According to the NFL International Fan Tracker, the league currently has more than 19 million fans in Germany and it is already the second most popular sport on television among the German audience between ages 14 and 49.
“We will eventually get over there one day,” Chiefs quarterback Patrick Mahomes said, “and play in front of those fans and see what that atmosphere is like.”
That day seems to be next season.
