It appears the New England Patriots are looking to completely move on from legendary head coach Bill Belichick.
Belichick parted ways with the team at the end of last season, having managed just four wins in 2023. Jerod Mayo has since taken over and is looking to stamp his own brand on the team, having already introduced a new culture and identity.
According to NFL Network’s Cameron Wolfe, many of Belichick’s phrases and slogans have been taken down from the hallways of the Gillette Stadium, with signs bearing phrases such as “The Patriot Way” and “Do Your Job” replaced.
“Now, the first hallway signs you see when you walk in the building read, “We not me,” “Hard work works,” and “Process, Progress, Payoff,” — the latter is also the theme Mayo has set for his first season as head coach,” he wrote. “Another wall reads, “When we win we win together,” a phrase that came from offensive coordinator Alex Van Pelt after Mayo encouraged his assistant coaches to contribute. Mayo loved it. Now, it’s in every meeting room.”
Wolfe noted that the new head coach worked with the Pats vice president of football business and senior advisor to the head coach, Robin Glaser, to bring the visual themes to life as part of the renovations taking place at the team stadium.
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The New England Patriots Have Introduced Another Bold, New Feature
Another new feature in the facility is a mural designed by visual artist Rob “ProBlak” Gibbs, which shows a young black kid in a football uniform looking up at Mayo and other team legends in uniform.
“Diversity matters on our staff, Black and white, young and old, former players and non-players. Players’ mental health matters. Relationships with players matter,” Mayo explained. “People matter. What you stand for matters. You have to work at it and build it.”
While Bill Belichick’s slogans are gone, the New England Patriots have still paid tribute to the coach who led them to six Super Bowl wins.
According to Wolfe, the team put his picture on a wall that features “other noteworthy coaches, executives and scouts who left a huge mark in New England.”
