NFL Kickoff has long provided a sense of anticipation and excitement, even more so with millions of people dealing with a pandemic that has changed their lives drastically.
Frito-Lay North America is rolling out its 2020 NFL Kickoff campaigns, anchored by a star-studded TV commercial creatively themed “‘Twas the Night Before Kickoff.”
The spot features numerous stars that include Brady and Gronkowski, Tony Romo, Dak Prescott, Ezekiel Elliott, Katie Sowers and Marshawn Lynch, who provides a one-of-a-kind narration to the newly created classic.
“Not a player was stirring, not even a…Gronk?!” Lynch says in his voiceover to introduce Gronkowski.
Brady is shown polishing his new Bucs helmet to get ready for the season, while Prescott tries to pacify a sleepless Elliott with some Tostitos.
