The Las Vegas Sphere has become a draw for companies wanting to promote and is it only getting more noticed as the Super Bowl draws near.
Super Bowl LVIII is rapidly approaching, with the big game set to go down on Feb. 11 in Las Vegas.
In addition to advertisers vying for the highly-coveted TV commercial spots, with so many people expected to be in town for the game, ad revenue will be generated on the LED display “exosphere” of the Sphere venue on the Vegas Strip.
Per the media insider website Campaign US, advertising on the Vegas Sphere during Super Bowl week will run between $1 million and as high as $2 million and just might become even pricier closer to game day.
Costs will peak on Super Bowl Sunday itself, as only two brands were permitted to purchase a takeover for that day.
A 30-second TV spot during the Super Bowl runs around $7 million.
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The Sphere was opened to the public last September as an entertainment venue. It sits just three miles from Allegiant Stadium – where the title game will be played.
CBS Sports is planning to light up the Las Vegas Sphere as part of its Super Bowl LVIII broadcast next month, according to chairman Sean McManus.
CBS will broadcast the Super Bowl and provide preview coverage with its flagship set in front of the Bellagio Hotel’s famous fountains.
The strip will most certainly be mobbed by NFL fans as well as regular tourists who will be in town.
This year’s game could draw in plenty more non-football fans with the Chiefs two wins away from playing in the championship game and we see how many new eyes Taylor Swift has brought to the sport.
