Lamar Jackson, the star QB for the Baltimore Ravens, has been making waves since he entered the NFL. Drafted 32nd overall in the first round of the 2018 NFL Draft, Jackson had already claimed the prestigious Heisman Trophy during his sophomore year in college.
In his rookie season, he wasted no time leading the Ravens to the playoffs, though they faced a tough loss to the Los Angeles Chargers. Jackson didn’t slow down, though. In 2019—just his second season—he was named NFL MVP, making him the fourth African-American quarterback to win the award. He also became the first quarterback to rush for over 1,000 yards in multiple seasons, guiding the Ravens to a third straight playoff run post-MVP win.
Fun fact is Jackson’s go-to pregame meal is shrimp Alfredo pasta, and he even graced the cover of Madden 21. Let’s get into the details of Lamar Jackson’s endorsements and net worth that have fueled his financial success.
What Are Lamar Jackson’s Endorsements Deals?
Lamar Jackson, the NFL’s leading rushing quarterback, has taken a unique approach to endorsements by managing deals on his own terms. Unlike many athletes who rely on agencies, Jackson’s independent stance has limited his exposure to major brands like Nike and Adidas. Instead, he has partnered with a range of companies, including:
- Oakley Inc.: Known for football helmets and eyewear, Oakley has tapped into Jackson’s star power.
- Play Action Soulfood and More: Originally called “Tasty’s Soul Food Sports Bar and Grill,” this soul food restaurant changed its catchphrase to “You 8 yet?” following its partnership with Jackson.
- NFL Pro Era: Jackson supports this virtual reality simulation series, the first of its kind licensed by both the NFL and NFLPA. He also graced the cover of “Madden 2021” and appeared in commercials for Pizza Hut.
In addition to these endorsements, Jackson’s star power has earned him deals with Amazon, Nike, Hulu, and Bose. His investments include start-ups and real estate, such as a $1.5 million lavish mansion in the suburban outskirts of Baltimore, just 20 minutes from the Ravens’ facility.
Jackson’s business acumen extends to launching his clothing line, Era 8 Apparel. This line, which targets men, women, and youth, promotes athletic style and collaborates with other brands to support youth development. He has also explored the virtual reality industry through StatusPro.
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Also Read: Lamar Jackson Has Been Waived And NFL Fans Are Losing Their Minds
What Is Lamar Jackson’s Net Worth And Contract Details?
Lamar Jackson secured a groundbreaking $260 million contract with the Baltimore Ravens in 2023, making him the NFL’s highest-paid player at that time. This deal, which includes $52 million in annual salary and $185 million guaranteed, dramatically surpassed the $9.5 million contract he signed in 2018 when he was first drafted. The initial contract, a 4-year deal with the Ravens, featured a $4,968,471 signing bonus and $7,575,059 in guaranteed money.
Jackson’s current contract is almost twenty-three times greater than his rookie deal. His impressive financial success extends beyond his contract, with sponsorships, investments, and commercial ventures contributing to his estimated net worth of $40 million, as reported by Celebrity Net Worth. Jackson achieved this milestone without an agent, having his mother negotiate on his behalf.
Before finalizing his current deal, Jackson declined a $230 million offer with over $100 million guaranteed before the 2022 NFL season. He believed his value exceeded that offer, especially after Deshaun Watson secured a similar amount in guaranteed money from the Cleveland Browns.
Also Read: Lamar Jackson’s $1.3M Mansion: Everything You Need To Know About The NFL MVP’s Home
