Baltimore Ravens quarterback Lamar Jackson has filed a lawsuit against Amazon in which the league MVP claims the company allows and promotes the sale of unlicensed merchandise using his likeness.
The lawsuit, which was obtained by TMZ Sports, says Amazon’s marketplace is allowing 3rd party vendors to profit by selling T-shirts and hoodies that he claims the company shouldn’t be allowed to sell.
“The Baltimore Ravens QB says he’s seen Lamarvelous shirts, Action Jackson tees and Not Bad For A Running Back hoodies — among other items — that all “pirate” his brand and “use his name, likeness, image and persona for commercial gain without permission.”
But, Jackson says the alleged knock-off items are killing his ability to make profits off the nicknames and images … claiming in the suit Amazon is confusing the public into thinking he’s somehow involved with the knockoffs.
Lamar says the sale of the knockoff items on Amazon have caused him irreparable harm … and now he wants the company to pay up for hurting the value of his personal brand.”
Era8Apparel is the online merchandise company that Jackson runs, and unlike many athletes, he has not agreed to a known endorsement deal with a major sporting goods company such as Nike, Adidas or Under Armour.
The 23-year-old signal-caller broke a single-season NFL record with 1,206 rushing yards as a quarterback and threw for 36 touchdowns during the 2019 season.
