The title sponsor for the Jaguars’ season finale game against the Indianapolis Colts wants zero to do with what the fan base is planning to do. In fact, they are suing to get its name removed over fans’ planning to dress as clowns to protest the abysmal season.
RoofClaim.com, a roofing business, wants to avoid its name “being emphasized as the primary sponsor of the clown game,” says a complaint filed Thursday evening in Jacksonville’s Circuit Court.
The team “has utterly failed to provide the sponsorship benefits outlined in the agreement,” attorney Jeremy Paul argues in the lawsuit, saying elsewhere that it breached the deal “by exposing RoofClaim.com’s brand to a toxic marketing environment that will cause irreparable harm.”
The company had signed a $600,000-per-year sponsorship deal in August that guaranteed to spotlight them during a single game this season, but since that single game is falling during a fan revolt, they believe the Jaguars breached terms of the agreement.
The company also stated they informed the team they wanted out the day Urban Meyer was fired as head coach, but the team “insisted that the partnership continue,” the suit says.
The lawsuit asks a judge to bar the Jaguars from using RoofClaim’s brand, end the agreement and award whatever damages are appropriate.
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After a terrible 1-15 season last year that got the team Trevor Lawrence, the team went out and won just two games this season.
