FOX has officially sold out its Super Bowl 57 ad inventory, and a 30-second commercial in the second spots will cost companies a very pretty penny.
Per Dade Hayes of Deadline, 30-second commercials for Super Bowl 57 “commanded more than $7 million for 30 seconds of airtime, but on average pricing came in at between $6 million and $7 million.”
Super Bowl 57 will pit the Kansas City Chiefs against the Philadelphia Eagles, who finished as the top seeds in their respective conferences. The Eagles are looking to win their second Super Bowl in six years, while the Chiefs will also push for dynasty status by trying to claim their second Lombardi Trophy in four years.
Chiefs quarterback Patrick Mahomes and Eagles quarterback Jalen Hurts were both named MVP finalists along with fellow signal-callers Joe Burrow (Cincinnati Bengals), Josh Allen (Buffalo Bills) and Minnesota Vikings wide receiver Justin Jefferson.
FOX Sports NFL play-by-play man Kevin Burkhardt and analyst Greg Olsen will call their first Super Bowl game together along with sideline reporter Erin Andrews.
Joe Buck and Troy Aikman left FOX last year to take over the “Monday Night Football” broadcasts with ESPN, opening the door for Burkhardt and Olsen to take over as the network’s new No. 1 NFL team.
FOX last aired the Super Bowl three seasons ago, when the Chiefs defeated the San Francisco 49ers 31-20. NBC aired last year’s Super Bowl game between the Los Angeles Rams and Cincinnati Bengals, with Sean McVay’s squad winning 23-20.
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Super Bowl 57 will take place inside State Farm Stadium (home of the NFL’s Arizona Cardinals) in Glendale, Arizona. The venue also hosted Super Bowl 42 (New York Giants vs. New England Patriots) and Super Bowl 49 (Patriots vs. Seattle Seahawks).
