The NFL makes insane amounts of cash through Super Bowl 57 weekend through ticket and merchandise sales, commercials (each one costs several millions of dollars), sponsorships and so much more.
Over 100 million people watch the Super Bowl, America’s biggest sporting event, every single year. But, just how much more money would the league rake in if they decided to make the big game a pay-per-view event?
During an appearance on “The Big Suey Podcast” from “The Dan Le Batard Show with Stugotz”, former ESPN president John Skipper proposed the idea of the NFL making the Super Bowl a PPV event (h/t Barrett Sports Media):
“I assume that there are some number of people that’s the only game they watch the entire year, and they don’t want to be left out. That’s a pretty great place to be for a live event.
50% of the country does not want to be left out. It leads me to a slightly different discussion: if half the country is watching your game for free, how many of those people would pay a big sum of money to watch the game?..
I don’t know how many households — I assume its half the households who watched — if only a quarter of them are willing to pay $250 to have a party at their house, it would still get you into the billions of dollars for a single game, and that is the single best way I can think of for the NFL to increase their annual revenue stake for their clubs, is to make the Super Bowl a pay-per-view event.”
It’s an interesting proposal that makes you wonder if the NFL would actually consider it. After all, money is what matters most to the league office and its 32 team owners.
But it obviously wouldn’t at all be well-received by the vast majority of those who tune into the Super Bowl. There is a giant portion of Super Bowl game viewers each year who don’t follow the NFL that closely.
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The Kansas City Chiefs defeated the Philadelphia Eagles 38-35 in Super Bowl 57 to claim their second title in four years. The game was watched by over 113 million viewers, while a reported 118.7 million viewers tuned in for RIhanna’s halftime show.
