The NFL faced a great deal of backlash for giving a streaming platform exclusive rights to a playoff game this past season. The ratings were still out of this world. Now, it’s going to happen again on a different streaming service.
Amazon Prime reportedly becomes the latest streaming service to get a piece of the NFL playoffs and basically showing us what the future of the postseason will eventually be.
Amazon Prime Video will reportedly pay a hefty sum to get the exclusive rights for an NFL Playoffs game in the 2024-25 season.
The streaming company will have exclusive streaming rights for a playoff game next postseason and will pay the NFL $120 million in the deal, Michael McCarthy of FOS reported Wednesday.
Here is how fans reacted:
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Peacock shelled out $110 million for their playoff game. The NFL delivered for NBCUniversal streamer Peacock as the exclusive Wild Card playoff game between the Miami Dolphins and Kansas City Chiefs drew an average audience of about 23 million viewers. Game viewership peaked at an average of 24.6 million in the game’s second quarter.
The game ended with a 26-7 Chiefs victory that was aided by the appearance of Taylor Swift as she was on hand at Arrowhead Stadium in Kansas City to cheer on the team of her boyfriend, Chiefs tight end Travis Kelce.
NBCUniversal asserted that the game was “the biggest live streamed event in U.S. history” and that it “drove internet usage to a single-day U.S. record,” accounting for some 30% of internet traffic during the roughly three-hour duration of the game.
The NFL will likely put the Chiefs back on a streaming service should Taylor Swift start making the rounds again at games during the 2024 season.
