Finally!
No more musical interlude during the Genesis Halftime show and we are thankful for it.
In a move that is unlikely to draw complaints from Monday Night Football viewers, ESPN will no longer show musical segments during the Genesis Halftime Show.
Here’s more from Crupi at AdAge:
ESPN has pulled the plug on the musical component of its Genesis Halftime Show, swapping out the performance segment for a more traditional interval of chalk talk and game analysis.
“Monday Night Football” viewers will be made aware of the format change starting with tonight’s telecast. The dialed-down halftime show will feature an expanded breakdown of the action in the Dolphins-Steelers game, as well as a roundup of breaking news from across the league served up by Senior NFL Insider Adam Schefter.
ESPN did not offer a very detailed rationale for ditching the weekly musical element, saying only that network higher-ups had “decided that using halftime for more news and analysis was ultimately the best way to serve our NFL fans.”
In its place will be what everybody wanted, which is to show the viewers more football analysis.
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Genesis, however, will remain the halftime show sponsor through the end of the season.
