DirecTV has reached a lucrative deal with the popular “NFL Sunday Ticket” television package.
Per a report from Alex Sherman of CNBC, DirecTV and “Sunday Ticket” reached a deal that will see the cable providing giant broadcast its games for “commercial establishments, including bars and restaurants.”
The deal will commence this upcoming NFL season, which will begin on Sept. 7 with the defending Super Bowl champion Kansas City Chiefs hosting the Detroit Lions in the annual NFL Kickoff Game:
“DirecTV has struck a multiyear deal to continue broadcasting the National Football League’s “Sunday Ticket” package to commercial establishments, including bars and restaurants.
Financial terms of the deal weren’t disclosed. The NFL sold the “Sunday Ticket” commercial rights to EverPass Media, a joint venture owned by private equity firm RedBird Capital Partners and the NFL, earlier this year. The companies confirmed the “Sunday Ticket” deal on Thursday afternoon.
The agreement, which kicks in for the 2023 season, gives DirecTV the ability to use its network of satellite TV installations to connect sports bars, casinos, restaurants and hotels throughout the U.S. with “Sunday Ticket,” just as it has in previous years, said the people.”
Late last year, it was announced that YouTube TV would take over as the exclusive provider of “NFL Sunday Ticket.” The program, which carries the NFL early and late afternoon games, launched back in 1994.
This is just one of many notable changes for NFL broadcasting and streaming. In 2021, the league reached a mammoth broadcasting contract with FOX, NBC, ESPN, CBS and Amazon worth over $110 billion.
Amazon took over the “Thursday Night Football” broadcasts which were previously held by FOX (2018 to 2021). Legendary play-by-play commentator Al Michaels left NBC and joined Amazon, with ESPN college football analyst Kirk Herbstreit working as the color commentator.
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Joe Buck and Troy Aikman, the longtime No. 1 commentary team on FOX, made the move over to ESPN to take over as the “Monday Night Football” commentary team.
Former ESPN “Monday Night Football” play-by-play commentator Mike Tirico replaced Michaels as the lead voice for NBC’s “Sunday Night Football’ program, working alongside veteran analyst Cris Collinsworth.
