The NFL announced on early Friday morning that Apple Music will serve as the new sponsor of the annual Super Bowl halftime show, and the league stands to make a pretty penny off the agreement.
Citing a source, Ben Fischer of the Sports Business Journal reports that the agreement between the NFL and Apple Music is for five years, and that the streaming giant will pay “about $50 million annually.”
Apple Music replaces Pepsi as the official sponsor. Pepsi announced back in May that they decided not to renew its deal with the NFL after serving as the Super Bowl halftime show sponsor for 10 years.
On Friday, speculation arose that Taylor Swift would headline the Super Bowl 57 halftime show, but TMZ reported that it won’t be the case. The NFL hasn’t yet announced a lineup for the halftime show.
Super Bowl 57 will take place on Feb. 12 inside State Farm Stadium in Glendale, Arizona (home of the NFL’s Arizona Cardinals). This will be the third Super Bowl game to take place in the venue, as it also hosted Super Bowl 42 and Super Bowl 49.
The Super Bowl 56 halftime show, the last one under Pepsi’s sponsorship, took place at SoFi Stadium in Inglewood, California. The star-studded lineup was headlined by Dr. Dre, Eminem, Mary J. Blige, Snoop Dogg and Kendrick Lamar, with 50 Cent and Anderson .Paak appearing as special guests.
The new agreement with Apple Music is just one of several marquee contracts the NFL has recently signed. In 2021, the league reached new broadcasting agreements with the ESPN/ABC, FOX, NBC and CBS networks, as well as a deal with Amazon Prime Video to broadcast Thursday Night Football.
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According to the New York Times, the new media contracts were worth more than $100 billion. The broadcasting deals run through the 2023 season.
