New uniforms could be coming for the Denver Broncos in 2024.
The fan base needs something to look forward amid a bad stretch for the franchise and some shiny new outfits just might be the answer for now.
The Broncos, who are one of the few NFL teams that haven’t had a uniform reboot in the 21st century, are allegedly going to drop some new threads and helmet designs before the new season.
A look at the new uniforms and helmets have allegedly leaked online:
A few years ago, Broncos president Damani Leech said the club aims to balance its history of the uniform that won Super Bowls while also understanding that tastes and style evolve over time.
“If there is a theme across our 32 [teams] — and you hear this across sports, not just football — is there is a tendency for clubs to do things the same way,” Leech said. “The organizations who have been really successful from a business standpoint have had a growth mindset and an innovation mindset. Have zigged when others have zagged. [It] doesn’t always work, but definitely take chances to try to connect with fans in new and unique ways and that’s always. That’s no more important now than it’s ever been with all the different opportunities that fans have for entertainment, not just sports entertainment.
“I definitely have that approach and that mindset to it. I think uniforms is a good example of that, where you have to try to balance history and tradition and three Super Bowls wearing this uniform, but also understanding that tastes evolve, your customer evolves, connecting with fans and representing your brand in the best way is important to do. Again, no proclamations on Day 1, but it is also one of those things I certainly will be looking at.”
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The Broncos have already modified their Color Rush uniform to now include a new alternate white helmet, but the fan base clearly wants a uniform change like many other teams have done in the past few years.
It’s borderline impossible for NFL teams to keep new uniforms under lock and key so if a new uniform is coming, it’s best to get it out as soon as possible.
The Broncos finished the 2023 season 8-9 for their seventh straight losing season. The team i set to usher in a new era as Russell Wilson is not expected to be back with the team.
