When Sunday comes around, a ton of Americans will be waiting to watch the Eagles play the Chiefs. A lot of others cannot wait to see the brand new commercials.
One form of Super Bowl advertisement won’t be returning after so much controversy.
According to Front Office Sports, there will be no cryptocurrency commercials in the Super Bowl broadcast this year.
It has been a year of controversy regarding numerous exchanges that have lost people billions of dollars. Celebrities have had their reputations tarnished and there have been many lawsuits as a reult.
Crypto dominated the conversation at last year’s Super Bowl, with four firms — FTX, Coinbase, Crypto.com, and eToro — spending upwards of $50 million to advertise during Super Bowl LVI. Some of the commercials featured the likes of comedian Larry David and NBA superstar LeBron James.
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Crypto.com’s commercial featured James talking to a younger version of himself. It was a widely popular commercial.
After leaving a bad taste in the mouth of millions of people and massive holes in theri bank accounts, even the remaining crypto companies should know this is not a good time to advertise.
This year, Super Bowl LVII commercial slots sold for between $6 million and $7 million per 30-second window.
