When Colin Kaepernick starred in a controversial Nike commercial released last fall that paid homage to those who “dream crazy,” in an extension of the brand’s admonition to “just do it.”
It drove the people who didn’t like him for kneeling during the National Anthem even crazier than they already were.
“Believe in something,” Kaepernick said in the ad. “Even if it means sacrificing everything.”
This will probably make their anger worse.
On Sunday, that commercial won a Creative Arts Emmy for best commercial.
In the commercial, the former San Francisco 49ers quarterback narrated an inspiring message about the power of dreaming big and encourages fans. Following its release, the commercial quickly sparked controversy with some threatening to boycott Nike due to its inclusion of Kaepernick.
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Even President Trump slammed Nike, stating, the footwear firm was “getting killed with anger and boycotts.”
Nike sales actually soared through the roof, increasing more than 31 percent directly following the commercial, and their stocks reached an all-time high.
Nike also gained 170,000 Instagram followers after the ad aired.
As for Kaepernick, he has not seen the field since he last played for the 49ers in 2016. He filed a collusion grievance with the NFL in May 2018 which was settled out of court in February 2019.
