A recent claim about controversial beer brewer Bud Light surfaced on the internet last week.
The claim said Bud Light appointed former NFL quarterback Colin Kaepernick as its new brand ambassador. As expected, social media lost its mind with many denouncing their fandom to the beer company.
“In a move that has left many beer enthusiasts and social media gurus scratching their heads, Bud Light, still reeling from the Dylan Mulvaney controversy, has announced its latest brand ambassador: none other than the football legend and activist, Colin Kaepernick. Because when you’re trying to recover from one PR hiccup, why not dive headfirst into another?” an article swirling on Facebook read.
Like many things floating around social media, this claim is false.
Snopes shot down the story.
“However, this story was not true. SpaceXMania.com describes its output as being satirical in nature, both on its “About Us” page and as a label above articles,” they wrote.
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The original false story also mentioned Kaepernick’s “iconic kneel,” which refers to the controversy regarding the times Kaepernick had taken a knee on the sideline before football games during the singing of the U.S. national anthem.
The idea to kneel rather than sit on the bench was inspired by a U.S. Army veteran named Nate Boyer, who had met with Kaepernick to discuss the matter.
After that 2016 season, he would not sign with another team which has remains to this day.