ESPN is reportedly weighing up a move for a former talent as they eye a reunion with one of the most popular faces in sports media.
According to Michael McCarthy Of FrontOfficeSports, the network is keen on re-signing Colin Cowherd.
Cowherd, who currently hosts ‘The Herd with Colin Cowherd’ on FS1 and Fox Sports Radio and has his own podcast, has been a huge draw for his employers and is considered to be a ratings supremo where radio is concerned.
The 59-year-old’s contract with FS1 is set to expire at the end of the NFL season in 2025 and ESPN is eyeing a return given their difficulties with their own radio ratings, which is one of the reasons they canceled ‘Keyshawn, JWill and Max’ and laid Keyshawn Johnson and Max Kellerman off.
McCarthy notes that The Worldwide Leader in Sports sees Cowherd as a potential solution to their radio struggles and they’re willing to go the distance to get him back on their payroll.
Given his popularity and the ratings he attracts, Colin’s negotiations with Fox will garner some attention.
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“The monster negotiation coming up for Fox is Colin,” the report notes, citing a source. “His ratings are at an all-time high. And he causes zero issues — unlike Skip Bayless.”
While ESPN has been keen on cutting costs, they have no qualms over bringing in big names. They have already secured a deal with Pat McAfee and are expected to sign Shannon Sharpe soon.
