DirecTV is no longer in charge of NFL Sunday Ticket as the service has now moved on to being seen on YouTube TV.
With the move come some changes.
“It’s a product that, for all intents and purposes, has not changed in almost 30 years,” Brian Rolapp said on “The Marchand & Ourand Sports Media Podcast” published Friday.
Some of the many changes that could be coming are laid out via Brian Rolapp of the New York Post:
- A lower-cost, stripped-down version
- The ability to watch multiple games at one time
- Interactive Features
- The one item that doesn’t seem as if it will be available – at least not this upcoming season – is just buying only a fan’s favorite team’s games.
These are some of the ideas the NFL and YouTube have discussed implementing in September when the out-of-market package moves to YouTube after three decades on DirecTV.
“There’s probably a lot of opportunity between the all-you-can-eat and free television,” he said. He described YouTube as uniquely suited to roll out interactive features and allow viewers to have more control in deciding the games they want to see side-by-side. “Clearly the mobile and smaller screen experience is going to be outstanding because YouTube’s so strong there,” Rolapp said. “All of the growth is in mobile.”
Click on ‘Follow Us’ and get notified of the most viral NFL stories via Google! Follow Us
Rolapp said that he did not know the price that YouTube will charge, noting that YouTube, not the league, sets the price.
He made it clear that “Sunday Ticket” will continue to be priced as a premium product. “We believe how it’ll be priced and how to be positioned. It will be complimentary and premium on top of Sunday afternoon.”
