CBS reportedly made a killing selling ad slots for Super Bowl 58.
Sunday’s game between the Kansas City Chiefs and San Francisco 49ers was the longest in the history of the big game given the overtime that saw it run for nearly five full quarters, so the network made some enviable bank.
According to Sportico’s Anthony Crupi, the broadcasters are believed to have made $635 million during the first four quarters while they raked in an additional $60 million from the overtime.
“While CBS did not comment on how much extra loot it generated during the bonus period, the high volume of spots is believed to have translated into a $60 million premium,” Crupi noted. “That’s in addition to the estimated $635 million in standard commercial time CBS sold in the lead-up to Sunday night’s game. No matter how you slice it, CBS notched an all-time record for Super Bowl sales.”
The report also revealed that CBS sold discounted “contingency slots” which allowed them to show 10 more ads during the extra period.
One company, GroupM, is said to have claimed multiple ad slots as they got to run another Discover commercial featuring Jennifer Coolidge, as well as Universal’s trailers for ‘Monkey Man’ and ‘Kung Fu Panda 4’.
