C.J. Stroud has emerged as one of the NFL’s brightest young talents since being drafted second overall by the Houston Texans in the 2023 NFL Draft. Over 32 games, Stroud has completed 655 passes on 1,031 attempts, accumulating 7,835 passing yards, 43 touchdowns, and 17 interceptions. His stellar rookie season earned him the NFL Offensive Rookie of the Year award, a Pro Bowl selection, and a spot on the PFWA All-Rookie Team.
Financially, Stroud’s four-year rookie contract is worth $36.2 million, fully guaranteed, with a $23.38 million signing bonus. His base salary and roster bonuses have contributed to career earnings of approximately $26.53 million, according to Spotrac. With endorsements adding significant income, Stroud’s net worth is estimated at $12 million.
C.J. Stroud’s Endorsement Portfolio
Stroud has built a diverse and lucrative endorsement portfolio, reflecting his growing influence on and off the field. One of his most prominent deals is with Jordan Brand, which he officially joined in 2024. The multi-year agreement sees Stroud representing the brand on NFL fields and promotional materials, with the possibility of a signature footwear line in the future. This partnership places him alongside top-tier NFL players like Dak Prescott and Jalen Hurts.
Stroud has also partnered with Cheetos, starring in a national commercial in 2023 that humorously celebrated his position as the second overall draft pick as he debuted in TV endorsements with this ad. Stroud’s other partnerships include Designer Shoe Warehouse, Express, Kane Footwear, Dr. Teal’s, Auto Trader, and Value City Furniture. His collaboration with Sarchione Auto Gallery even provided him with a luxury Bentley Bentayga worth $150,000. Stroud has also teamed up with NFL stars like Travis Kelce and Christian McCaffrey in Lowe’s national campaign, catching the attention of brands across different industries.
The Impact Of NIL And Social Media
Stroud’s endorsement journey began in college when he leveraged the NCAA’s Name, Image, and Likeness (NIL) policy. During his time at Ohio State, he inked deals with brands like eFuse, Express, and Sarchione Auto Gallery. By the time he entered the NFL, he had already gained experience as a brand ambassador, setting him up for post-college success.
Stroud’s social media presence also contributes significantly to his endorsement income. With over 1.2 million Instagram followers, he earns approximately $8,000 per sponsored post. His annual endorsement earnings reportedly exceed $2.9 million, spanning industries like beverages, energy drinks, and luxury goods. Stroud’s been building momentum in sports marketing by teaming up with brands and branching out. He has a real talent for connecting with both fans and brands, so it’s pretty obvious that his off-field ventures are only going to keep growing as his career moves ahead.
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Also Read: What Is C.J. Stroud’s Full Name? Everything To Know About The Texans QB Named After A Philosopher
