IT’S FINALLY BACK!
The beloved ‘NFL 2K’ series that ran from 1999 to 2004 is finally back in action after the league and 2K made a huge announcement on Tuesday that they will join forces to revive the old franchise.
Via Hollywood Reporter:
“We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences,” David Ismailer, president of 2K, said. “It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization.”
“Expanding the NFL’s presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort,” said Joe Ruggiero, senior vp of consumer products at the NFL. “2K is a worldwide leader in sports video games, with a proven track record of creating best-in-class and award-winning games and we look forward to sharing more about the projects we are working on with them in the future.”
Under the multi-year deal, 2K Sports and the NFL will collaborate on multiple future video game releases. The renewed partnership will not yield a direct competitor to Electronic Arts’ popular “Madden NFL” franchise.
