The Los Angeles Chargers now have a new logo…sort of.
24 hours after the Los Angeles Rams unveiled their new logo and color scheme, the Chargers did the same on Wednesday.
“Widely considered to own – in totality – the best collection of uniforms in sports, the Chargers have brought their iconic Powder Blue and Sunshine Gold colors to the forefront of the team’s new mark, logotype and soon-to-be-revealed uniform design as a reflection of the diverse outdoor culture that is a way of life for millions in the region.
Whether it’s Sunday on the Venice Boardwalk or the Olvera Street Marketplace, there’s an unmistakable vibe that’s unique to Los Angeles. While it’s not easy to reflect a vibe in logos and uniforms, the team set out to do just that with a bold, vibrant, electric and fun brand update.”
“With the new Bolt a sleeker, more streamlined version of its old self as the team’s primary mark, it’s also one color lighter. Gone is the three-tone Bolt with a navy keyline – the new Bolt has been paired down to only include Powder Blue and Sunshine Gold.”
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The team’s website states it will reveal new uniforms in less than a month.
