Amazon Prime Thursday Night Football Debut Had An Embarrassing Showing For Preseason Game

Amazon prime is praying that the numbers they have gotten for their debut broadcast of Thursday Night Football was because it was just the final preseason game that nobody cared to watch.

John Ourand of Sports Business Journal reports that last Thursday’s 49ers-Texans game on Amazon Prime generated an average audience of 1.03 million.

The viewership number for Amazon's preseason game is 1.03 million viewers, a source tells me. Median age of the viewer: 51 years old.

— John Ourand (@Ourand_SBJ) September 1, 2022

Here are some other numbers that I'm seeing from Amazon's first preseason NFL game.
Pre-game (7-8p): 121,000 viewers
Pre-kickoff (8-8:12p): 525,000 viewers

Median age
Pre-game (7-8p): 55.3 years old
Pre-kickoff (8-8:12p): 53.5 years old

— John Ourand (@Ourand_SBJ) September 1, 2022

Just 1,000 viewers streamed Amazon's Spanish-language feed for its first preseason NFL game – with an average age of 65+, I'm told.

— John Ourand (@Ourand_SBJ) September 1, 2022

Amazon’s edition of Thursday Night Football officially starts September 15 with an AFC West clash between the Los Angeles Chargers and the Kansas City Chiefs.

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This season will mark the first time the NFL will have a streaming partner to exclusively show live NFL games throughout the season.

This brings a lot of change. Namely, people who haven’t yet embraced streaming may need to start if they want to see their favorite team play on Thursday night.

There will be growing pains, but fans will eventually get used to it.