Amazon Prime is truly taking over the world.
Amazon is going deeper into the NFL after agreeing in 2021 to pay about $1 billion a year for the exclusive rights to Thursday Night Football. Now, they are going even bigger.
Fans of the NFL should prepare for more playoff games to be streamed.
Amazon Prime Video will exclusively stream its first-ever playoff game next season, according to The Wall Street Journal.
Last month, NBCUniversal’s Peacock showed an NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins, which marked the first time a playoff game was broadcast exclusively on a streaming service.
Peacock’s first playoff game sets a streaming record with an average of 23 million viewers.
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Amazon clearly wants some of that action while simultaneously betting heavily on sports broadcasting with the hope that it will boost its Prime membership.
Amazon’s Prime Video is already coming off a sizable ratings uptick for Thursday Night Football in the second year of its exclusive rights deal.
On Sunday, the Chiefs will face the San Francisco 49ers in the Super Bowl. It makes you wonder if one day we will see the biggest game of the year be placed on a streaming service.