Alix Earle is starring in a Super Bowl commercial that’s already turning heads on social media.
The social media influencer had a big year in 2024, getting on the cover of the Sports Illustrated Swimsuit issue. And it hasn’t taken her long to kick things off in 2025.
Earle has secured a role in an ad for Carl’s Jr. set to air during Sunday’s Super Bowl 59. The restaurant shared it on Instagram, showing her promoting their “Hangover Burger,” which is touted as the only meal you need to get over the drunken stupor for the post-Super Bowl Monday.
“Let’s be real: everyone is going to be a hot mess after the big game,” she says in the clip, in which she’s quite scantily dressed. “Been there, done that. And I’ve got just what you need to cure that post-party bug: the Carl’s Jr. hangover burger.”
What Is Alix Earle Selling?
The “Hangover Burger” boasts “double bacon, charbroiled beef, hash browns, cheese and sauce.”
And, here’s the kicker: It’s also free all day on Monday for anyone who downloads the Carl’s Jr. app and joins their ‘My Rewards’ program.
Check the ad out below:
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And here is the Instagram version.
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Alix Earle’s new commercial is hardly her only link to the NFL.
The influencer has been with Dolphins wide receiver Braxton Berrios since 2023, hooking up after meeting at a party in Miami.
She was accused of destroying his relationship with Sophia Culpo, with the player said to have cheated on the latter while still with her. But they have both denied the claims.
