This is truly the end of an era.
Aaron Rodgers and State Farm Insurance have reportedly ended one of the NFL’s most famous endorsements.
The player and company’s 12-year relationship reached its conclusion after the conclusion of this year’s playoffs, with Rodgers’ final commercial appearance coming in January, according to Sportico’s Kurt Badenhausen:
“We wish Aaron the best in his future endeavors,” a State Farm spokesperson said in an email confirming the previously unreported end to their marketing agreement.
Rodgers had been doing commercials for State Farm since 2011, which was the first and only time he has made it and won the Super Bowl.
Rodgers’ championship belt celebration was repurposed into the “Discount Double Check.” That will now be retired.
Click on ‘Follow Us’ and get notified of the most viral NFL stories via Google! Follow Us
Rodgers’ deal with the company was one of the most valuable endorsement deals in the league at an estimated $3 million per year.
Rodgers began sharing the State Farm spotlight with two-time Super Bowl-winning quarterback Patrick Mahomes, who still endorses the company. In the meantime, Rodgers ended another chapter in his career when the Packers traded him to the Jets this past April.
He’ll make his regular-season debut for the team on Sept. 11 against the Buffalo Bills.
