Deion Sanders has seen a college course named after him following his first year in charge of the Buffaloes football program.
Per Buffs student reporter Jimmie Searfoss, the University of Colorado recently introduced a new elective called “Prime Time: Public Performance and Leadership” under the uni’s Media, communication, and Information department.
The course, which will be co-taught by media experts at CU, will focus on “helping college athletes explore their time in college, prepare for career, manage their celebrity, identify when to best speak into their profit center, advocate for worthy causes, coordinate with sports agents and how to interact with the Journalists and the media.”
The news garnered lots of positive reactions on social media.
“Is any other school putting in actual classes to help you grow your own personal brand? Genuinely asking,” one X user wrote. “This is an awesome long term play, and CU will be one of the leaders in the space.”
You can check out some of the other reactions right below:
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The Prime Time effect is no joke!