The NCAA Gets Roasted For Filing Trademark For 'Mask Madness' Around 2021 Tournament (TWEETS)

The NCAA Gets Roasted For Filing Trademark For ‘Mask Madness’ Around 2021 Tournament (TWEETS)

The NCAA is making waves this week after they filed a trademark for the term “Mask Madness” as a play on the popular name for the Division I men’s basketball tournament, March Madness.

The filing was made on Dec. 23. According to it, the NCAA wants to use the term to promote public awareness about the benefits of wearing masks during a global pandemic that continues to claim lives.

The NCAA has filed a trademark for MASK MADNESS.

The filing, made on December 23, indicates the NCAA will:

1. Sell "MASK MADNESS" branded face masks.

2. Start a "MASK MADNESS" public awareness campaign to promote the benefits of wearing a mask.#NCAA #MarchMadness pic.twitter.com/ODTBZykMfk
— Josh Gerben (@JoshGerben) December 28, 2020

After being forced to cancel the event this past spring, it’s not shocking that the NCAA will do everything it can to hold it in 2021 to recoup the revenue.

Here’s how social media responded:

I feel like the NCAA would get dunked on 75% less if they just had a VP of common sense in the building. Nobody there looked at plans to monetize “Mask Madness” and said…”Maybe we should pass on that one?”
— Dan Wolken (@DanWolken) December 28, 2020

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Anyone seen wearing a non-MASK MADNESS mask at an NCAA game will have their mask ripped off and be ineligible to receive the vaccines. https://t.co/086coHbWWV
— Mike Tanier (@MikeTanier) December 28, 2020

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NCAA are really crooks . They sick af. How you trying to capitalize off a pandemic. Tf is a “mask madness?”
— “X”©️?? (@Xmopete1017) December 28, 2020

Thinking of the person who has spent like 10 months being anti-mask only to be finally convinced by the NCAA Mask Madness campaign https://t.co/8yTDWGcntd
— Brian Pickett (@BrianPickett) December 28, 2020

Another NCAA ploy trying to be cool. Meanwhile the athletes will see no money from “Mask Madness” https://t.co/a8NFY86hxh
— Steve Walls (@SteveWallsKC) December 28, 2020

The filing, made on December 23, indicates the NCAA will:

1.) Monetize a pandemic amid numerous breakouts in college sports and likely pocket all the cash.

2.) Brand Mask Madness as a “public awareness campaign” for PR.

Did anyone have this on their 2020 bingo card??? https://t.co/Ac49IuKqXd
— Katie Lever, M.A. wrote a novel, yall! (@LeverFever) December 28, 2020

#NCAA DO NOT TRADEMARK “MASK MADNESS”, because if you do you will lose lots of ratings. PATRIOTS hate the masks ? and will boycott the tournament!!! Just a warning ⚠️ !!!
— David Purdy (@David_J_Purdy) December 28, 2020