If you attended this year’s Rose Bowl game between the Penn State Nittany Lions and Utah Utes, hopefully you were prepared for the ridiculously high concession prices.
The 2023 Rose Bowl game was once again held at the Rose Bowl stadium in Pasadena, California. We know that professional and collegiate sporting events often carry high concession prices, but the costs for drinks at this year’s Rose Bowl is especially eye-popping.
Josh Newman of The Salt Lake Tribune shared a photo of the costs for drinks at the Rose Bowl. If you want the cheapest drink, a bottle of water will cost your $5. Soda is $7, and alcoholic beverages range from $15 to $19.
There were plenty of hilarious reactions to the overpriced items at the Rose Bowl from fans on Twitter. Here are some of the best ones we came across:
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The Rose Bowl has a capacity of 90,888. And as ridiculous as those prices are, there will always be plenty of fans willing to pay up no matter what. As long as people are buying, venues like the Rose Bowl will always get away with charging insane prices.
If the Rose Bowl is going to charge that much for drinks and food, just imagine how much SoFi Stadium (home of the NFL’s Los Angeles Rams and Los Angeles Chargers) will charge for next week’s National Championship Game between TCU and Georgia.
Unfortunately, not every sporting venue in the United States can offer reasonable prices like the Atlanta Falcons do at Mercedes-Benz Stadium.
