Olivia Dunne is the most popular college athlete in the United States in terms of social media following, so it’s no surprise she’s a major earner on the name, image, likeness scene.
The NCAA introduced the NIL program in 2021, opening the door for college students to earn sponsorship deals. Since then, the LSU star has taken advantage, attracting some of the most lucrative contracts on the market.
Dunne has over 11 million followers on Instagram and TikTok combined and goes viral with just about every post. She’s put together a remarkable personal brand and, as the latest valuation rankings from On3 show, she’s right near the top when it comes to the highest-valued non-pro athletes in the country.
Olivia remains the only female in the top 10 and is only behind high Bronny James and Arch Manning. Bronny is still in high school and is yet to commit to a college program but, as you can see, is already valued at a whopping $7.2 million. It certainly helps that he’s the son of NBA superstar LeBron James, but the youngster is becoming his own man and has already cracked the top 10 as it pertains to the 2024 prospective NBA rankings.
Manning, meanwhile, is a quarterback who has committed to Texas for the 2023 season. He can’t seem to keep a hold of his student ID but is earning some major bank in spite of it.
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As for Olivia, she missed the start of the women’s gymnastics season for the LSU Tigers but that’s hardly slowed her down in terms of earnings. The 20-year-old has gotten back in the swing of things and participated in the SEC Championships earlier this month, helping the Tigers place third.
