Not since announcing the signing of Colin Kaepernick to be the face of their 30th-year anniversary has Nike felt such a backlash, but that is exactly what happened when Zion Williamson’s shoe exploded just 30 seconds into a rivalry game against the North Carolina Tar Heels.
On Thursday morning, the shoe giant opened at the New York Stock Exchange at 83.57 per share after closing trading on Wednesday at 84.84. That might not seem like a huge drop, but money wise, it certainly is.
This situation can only get worse if Zion is out for a substantial amount of time or isn’t able to return to the court to finish out his college career.
